from €950.00 + IVA
2–7 weeks
An identity your printer, sign-maker and next hire can all get right.
A logo suite, a full identity system or complete written guidelines — three fixed-scope packages for founders and rebrands who need consistency, not just a logo file.
Who it's for
You don't have a consistent visual identity, or the one you have falls apart outside the studio.
A usable identity system a third party can apply correctly, without calling you.
A previous designer handed you only a logo file, with no guidelines.
Written guidelines that travel correctly to a printer, sign-maker or new hire.
You're rebranding and need the identity to exist before, or alongside, a new site.
A brand system ready to hand straight to a Web Design project.
You're not sure whether you need a logo, a full system, or complete guidelines.
Three tiers, each with a clearly stated deliverable list.
You need consistent colour, type and logo use across print and digital.
One identity system applied consistently everywhere it’s used.
What's included
What's included
A logo suite (primary mark plus variants)
A colour palette
Typography choices
Real applications on Identity System and above (stationery, social templates)
A mini or complete guideline document depending on tier
Source-file handover
Not included
Website design (see Web Design)
Packaging or large-format signage production (specification only — production is your supplier's)
Stock photography
A deliverables specimen
A sample spread from an Identity System deliverable: lockup variants, the colour palette with hex/CMYK values, and the type specimen — laid out exactly as your printer or sign-maker would receive it.
Packages
Logo & Starter Kit
2–3 weeks
Logo suite, colour, type, mini guide.
Paid in full today.
Identity System
Recommended4–5 weeks
Full identity plus real applications.
50% deposit today, 50% before launch.
Brand Guidelines
6–7 weeks
Identity plus complete written guidelines.
50% deposit today, 50% before launch.
How a Branding & Identity project runs
Week 1
Discovery & positioning
We define what the brand needs to say before we design anything.
Weeks 2–3
Concept exploration
Two to three directions, presented and discussed with you.
Following weeks
Refinement & system
One direction refined into a full system.
Final week
Guidelines & handover
Documentation, mini or full by tier, and source files handed over.
Related work
Branding & Identity · Web Design
Traço Atelier: an identity built to survive other hands
The new identity now applies correctly across signage, print and the site, with no studio calls needed to clarify it.
E-commerce · Branding & Identity · SEO · Website Care Plans
Raiz Coffee Roasters: a store built for MB WAY and Multibanco
Online orders went from zero to a steady weekly stream within the first quarter.
"The brand guidelines meant our sign-maker got the logo right on the first try — that had never happened before."
Miguel P., principal architect, architecture atelier, Guimarães
Frequently asked questions
What's the difference between the Starter Kit and the Identity System?
Starter Kit gives you a logo suite and a mini guide; Identity System adds real applications (stationery, social templates) and a fuller specification.
Do I need Brand Guidelines if I'm not a big company?
If more than one person or supplier will ever apply your brand — a printer, a sign-maker, a future hire — full guidelines pay for themselves the first time someone gets it right without calling you.
Can you design our identity and website together?
Yes — Branding pairs naturally with Web Design, and many clients book both from the same Discovery Session.
Do you design packaging or signage?
We design the specification — colours, logo placement rules — and production for packaging or large-format signage is handled by your supplier, using our guidelines.
How many concepts do I see?
Two to three directions at the concept stage, refined into one system based on your feedback.